FacultyRow SuperProfessor David Schultz, A Political Science Expert Announces His Newest Book 'Politainment'

Hamline University SuperProfessor David Schultz shares his expert knowledge on campaign politics in his new book “Politainment–The Ten Rules of Contemporary Politics.”

“Politainment” is the word of the day according to Schultz. It is a world where politics and entertainment merge into one, where politicians seek to be celebrities, and celebrities run for political office. Politainment is the politics of Comedy Central, late-night talk shows and the 24 hours a day news cycles using entertainment venues and techniques to capture the limited attention of voters and viewers. Schultz’s new book examines the key concepts of this new world of politainment. He describes 10 simple rules for successful political campaigns – such as politics is like selling beer, define or be defined, or that it is about passion – to explain what it takes to win in politics and why politicians and the media need one another.

Written in an easy to understand format,“Politainment: The Ten Rules of Contemporary Politics: A citizens' guide to understanding campaigns and elections,” is for political junkies, journalists and those exploring American politics for the first time. It makes sense out of the 2012 elections and tells readers what they need to know about politics.

About the Author

David Schultz is Hamline University professor in the School of Business in St. Paul, Minnesota, where he teaches classes in government ethics, public policy, and public administration. He is also a senior fellow at the Institute of Law and Politics at the University of Minnesota Law School, where he teaches election law. Professor Schultz is the author of more than 25 books and 90 articles on various aspects of American politics, media and politics, campaigns and elections, and election law.

In 2012 FacultyRow named Professor Schultz as one of its150 inaugural SuperProfessors.

David Schultz is a nationally recognized and respected political analyst whose comments have appeared in places including the New York Times, Wall Street Journal, The Economist, Los Angeles Times, MSMBC ABC News, CBS News, Cox News Service, Time, Newsweek, National Journal, Congressional Quarterly, National Public Radio, Washington Post, Christian Science Monitor, Chicago Tribune, Houston Post, Houston Chronicle, San Antonio Express News, Channel One, People Magazine, and Money.